RBM (RCS Business Messaging) message limits in India, there are two different limits to distinguish:
1. Promotional message frequency / quality limits
Google currently applies promotional traffic limits based on the agent's reputation over a rolling 28-day period:
| Agent reputation | Initial promotional messages to the same user / 28 days | Unique users / 28 days |
|---|---|---|
| Low (new agents start here) | 2 | 1 million |
| Medium | 4 | 25 million |
| High | 8 | 300 million |
Replies to user-initiated messages are exempt from these limits.
For India, businesses can initiate conversations only between 7 AM and 10 PM.
2. Message content size
For an individual RBM message:
- Text: maximum 3,072 characters
- Entire
AgentMessage: maximum 250 KB - A media/PDF file: maximum 100 MiB
- Combined media + PDFs in one message: maximum 100 MiB
160 UTF-8 characters is the threshold used for the Basic Message billing event; longer text or rich content can fall into the Single Message category.